BullFair Discovery Questionnaire
Hey Anandini, this isn't a survey. Think of it as a conversation on paper between you, the idea you built, and the brand we're about to create together. There are no right answers so please strictly avoid using AI to answer these. The more honest and specific you are, the better everything that follows will be. Set aside about 45 minutes, grab a coffee or something, and just talk to me.
In one sentence, what is BullFair?
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Don't overthink it. Just the first thing that comes to your mind.
What was the moment this idea was born?
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Was it a personal experience, a conversation, a frustration you kept running into? Describe it as specifically | where were you, what happened, To whom, what did you feel?
Why did you decide to actually build this? What made you take the leap?
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Was there a push, a pull, or both?
Who is the first person you told this idea to and what was their reaction?
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Please answer this as honestly and accurately as possible.
If this app had existed 5 years ago, how would the lives of people using the app be different today?
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Why are YOU the right person to build this?
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What about your background, your experience, or your perspective makes you uniquely suited for this?
Has anyone told you this was a bad idea? what exactly did they say?
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Doubters often reveal the biggest assumptions we need to prove wrong in the future.
What do you tell this app is, to someone new at a party?
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Not the official pitch. Give me a casual, off the cuff version.
What would have to happen for you to walk away from this
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This section is about the gap in the world that this app exists to fill. Don't sugarcoat it. The sharper the problem, the stronger everything we build on top of it.
In your own words, what is the core problem this app is solving?
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Explain it like you're telling a friend over dinner
Where does this problem hurt the most?
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Where does this problem hurt the most?
There are apps out there that touch on this space but what are they getting wrong?
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Think about what's missing, what feels off, or what they fail to offer the kind of person this app is built for.
How urgent is this problem for the people you're building for?
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1 = nice to have, 10 = they feel it every single day
How does this problem silently affect people if it never gets solved?
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Is there a part of this problem that even the people experiencing it haven't fully named yet?
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The deepest problems are the ones people haven't put words to. What do you see that others don't?
Who is NOT the right person for this app and why?
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Defining who the problem doesn't belong to is just as important as defining who it does.
This section is about the real human being this app is built for. Not a demographic but a persona. The more vividly you can describe them, the better.
If you could picture two perfect users(a male & a female) of this app, who are they?
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Give them a name, age, what they do, what their day looks like, what keeps them up at night.
What is this person's primary motivation for being on the app?
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Choose up to two options if required.
What is this person's primary motivation for being on the app?
What does this person have that most people their age don't, and what does that cost them?
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Think about the tradeoffs of being exceptional early in life.
How has this person been trying to meet the right people so far, and why hasn't it worked?
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Think dating apps, social events, college networks, family introductions or whatever they've resorted to.
Which of these feelings does your ideal user experience most often?
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Which of these feelings does your ideal user experience most often?
What does this person deeply want that they'd never say out loud?
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This section is about what the app actually does, how it works, and what makes it different. Be as specific as possible. Vague answers here will create vague decisions later.
How does the app work? Walk us through it like we've never seen it before?
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From the moment someone downloads it to the moment they make a meaningful connection.
What is the one feature or element of the app that you're most proud of?
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The thing you'd demo first if you had 2 minutes with an investor.
How does the app verify that someone belongs on it?
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How does the app verify that someone belongs on it?
What does a profile on this app look like? What information does it show and what does it deliberately hide?
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We know revenue is shown as a slab, not an exact number. What else is visible or protected?
How is the matching or discovery experience designed? What connects two people on this app?
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What does the app currently do really well, and what is it not good enough at yet?
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What is the one thing you want every user to feel within the first 5 minutes of using the app?
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What happens after two people connect on the app?
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Is there any guided experience, prompts, or structure once a match is made?
Where is the app in its current state?
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Where is the app in its current state?
This section is about how the app should feel and not what it does, but the emotion it creates. This feeds directly into the brand's tone, design language and personality.
If the app were a place, what place would it be?
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A members only club, a rooftop party, a quiet library, a boardroom...
If the app were a person, how would you describe them in 3 words?
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What is the dominant feeling you want someone to have while using the app?
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What is the dominant feeling you want someone to have while using the app?
What feeling should the app never create even accidentally?
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Think about the worst version of this experience and what emotions it would trigger.
When someone closes the app after a great experience on it, what just happened to them?
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What did they find, feel, or realise?
What is the pace and energy of the app?
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What is the pace and energy of the app?
This section is about instinct. So don't overthink any of it. Your first reaction is always the most honest one.
How do you feel about the name BullFair, honestly?
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What does it make you feel, what does it make you think, and if you could change it what direction would you go?
Which of these words feel closest to the brand personality you have in mind?
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Which of these words feel closest to the brand personality you have in mind?
Which of these words would you never want associated with this brand?
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Which of these words would you never want associated with this brand?
Are there any brands, apps, or companies whose look, feel or personality you admire?
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Don't limit it to tech or apps. Could be a fashion brand, a hotel chain, a magazine or anything that has the vibe you're chasing.
If you had to pick a colour that represents this brand right now, what would it be?
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If you had to pick a colour that represents this brand right now, what would it be?
If someone sees this app for the first time, what is the one thing you want them to instantly feel or think?
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If this brand were to have a tagline, what feeling or idea should it capture?
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Don't worry about the actual words yet. Just describe what it should make someone feel when they read it.
This section is about the landscape this app is entering. Knowing what's out there and what's missing, is how we position our brand so it's impossible to ignore.
Who do you think our biggest competitors are in India and globally?
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Think apps, platforms, communities, even informal networks like college alumni groups or family matchmaking. Anything that's trying to solve the same problem, even partially.
Out of everything you just listed, what do they get right?
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And what do they completely get wrong or miss?
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What are the biggest differentiator(s) of this app versus everything else out there?
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What are the biggest differentiator(s) of this app versus everything else out there?
What is the one thing this app has that no competitor can credibly copy in the next 2 years?
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This section is about where this is all going. Think big because no idea is too ambitious here.
Where do you see this app in 3 years, what does it look like, how big is it, what has it become?
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What is the ultimate version of this app if everything went perfectly and nothing stood in our way?
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If this app had to be known for one thing ten years from now, what would that be?
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Where do you see this app launching from as its base?
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Where do you see this app launching from as its base?
Will this always be an invite only, manually approved community or does that change as it scales?
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This decision shapes the entire brand identity. Exclusivity is a positioning choice, not just a feature.
This section is about what this app will never be. Knowing the non-negotiables protects the brand from drifting in the wrong direction as it grows.
What is the one thing this app must never become, no matter how much pressure there is to go there?
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Which of these would you consider a brand failure?
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Which of these would you consider a brand failure?
Are there any types of people or businesses you would never allow on this app, even if they technically meet the criteria?
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Where is the line between exclusive and elitist, and how does this app make sure it never crosses it?
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If the app started drifting away from its original intention, what would be the first warning sign?
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Out of the approved users on the app so far, what kind of people are they predominantly?
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Industry, background, age, & city. paint a picture of who's actually on the app right now.
What is that one feedback either positive or negativ, that genuinely surprised you?
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What are people doing on the app right now are they connecting, messaging, just browsing?
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Even early behaviour tells us a lot about what people are actually looking for.
Has anyone made a real connection through the app so far, professional or personal?
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Even one story is powerful.
What is the most common reason someone has been rejected during the approval process?
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What has the beta phase taught you that you didn't expect to learn?
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Business Model & Growth Levers
This section is about how this app makes money and how it grows. This feeds directly into the GTM strategy.
How does this app make money?
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Subscriptions, one time fees, freemium, partnerships, what's the thinking?
What is the primary monetisation model you're leaning towards?
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What is the primary monetisation model you're leaning towards?
How do you plan to get your first 1000 users post launch, and what does that growth engine look like?
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Who are the most influential people you could get on this app early that would make everyone else want to join?
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What does retention look like, and why would someone keep coming back to this app week after week?
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Is there a referral or invite mechanic built into the app or is growth entirely controlled by you?
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