Mangaluru Team Brand Discovery Questionnaire
Hey team, this isn't a form. Think of it as a conversation on paper between you, the team you've just acquired, and the brand we're about to build together from scratch. There are no right answers so please avoid using AI to fill this out. The more honest and specific you are, the better everything that follows will be. Set aside about 45 minutes, find a quiet spot, and just talk to us.
This section helps us understand who you are as an organisation and what owning this team means to you. There are no right answers, just honest ones.
1. Who are the key people behind this team ownership and what do they do?
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Names, roles, and a line on what they bring to the table.
2. Why did Manyata decide to acquire a cricket team?
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Was it a business decision, a passion, a legacy play, or all three? Be honest.
3. What does owning this team mean to Manyata as a brand?
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Think beyond cricket. What does this say about who Manyata is?
4. Where do you see this team five years from now?
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Not just on the field. What does it stand for, who does it represent, what has it built?
5. If this team had to stand for one idea above everything else, what would that be?
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One word or one sentence. Don't overthink it.
This section is about where you want this team to go as a brand. Not the trophies, not the league table. The feeling, the identity, the space it wants to own in people's minds.
1. Do you want the Manyata name to be part of the team name?
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This is a big decision. Having the parent brand in the name creates instant credibility but also ties the two brands together permanently. Think carefully.
2. What three words would you want people to associate with this team?
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Think about character, not cricket. Words like fierce, grounded, electric, relentless, fearless, proud. What do you want people to feel when they think of this team?
3. If this team were a person, how would you describe them?
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Age, personality, attitude, how they walk into a room.
4. Which of these best describes the brand direction you have in mind?
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Pick the one that feels closest. Think about the energy you want the team to carry, not just on the field but off it too.
5. What should this team never be associated with?
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Think about the version of this brand that would embarrass you. Arrogant, cheap, generic, try-hard, irrelevant. What would feel completely wrong for what Manyata stands for?
This section is about the team's name and what it should communicate. A great team name does three things: it roots the team in its city, it signals its character, and it is impossible to forget.
1. What does Mangaluru mean to you as a city?
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Think beyond geography. What is the city known for, what does it represent, what makes it proud?
2. Are there any words, themes, or symbols from Mangaluru's culture, history, or geography that you'd want the name to draw from?
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Think of the Arabian Sea, the Tulu culture, the Western Ghats, the trade history, the temples. Anything that feels deeply Mangalurean.
3. Do you have any name ideas already, even rough ones?
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Don't hold back. Half-baked ideas are often the best starting points.
4. What kind of name feels right to you?
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Pick the one that resonates most.
5. Are there any names or directions you absolutely want to avoid?
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Could be specific words, tones, or references that feel wrong, overdone, or off-brand.
6. Should the name work in Kannada, Tulu, or any regional language, or is English the primary language for the name?
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Some of the most powerful team names carry local language roots. Think about who you want to feel seen when they hear this name.
This section is about how the brand should look and feel. Colours, shapes, textures, references. You don't need to know design to answer these. Just tell us what you are drawn to and what you are not.
1. Are there any existing sports teams whose visual identity you admire?
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Anywhere in the world. Could be a cricket team, a football club, a basketball franchise. Tell us who and what it is about their look that appeals to you.
2. Are there any sports teams whose visual identity you want nothing to do with?
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Teams whose colours, logo style, or overall look feels like completely the wrong direction. Tell us who and briefly why.
3. Are there any colours you feel strongly about for this team?
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Think about colours that feel right for who this team is. Anything from a specific shade to a general direction works.
4. Are there any colours you want to stay away from completely?
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Could be colours that feel wrong for the brand, too common in the league, or simply not you.
5. Which of these colour directions feels closest to what you have in mind?
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Pick one. This is a gut feel question, not a final decision.
6. What kind of visual energy do you want the brand to have?
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7. Are there any symbols, patterns, or motifs from Mangaluru's culture or landscape that you'd want to explore visually?
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Think of the coastline, the wildlife, the architecture, the festivals. Anything that feels visually strong and distinctly Mangalurean.
This section is about the team's physical identity. The jersey is the most visible thing about a cricket team. It shows up on the field, in the stands, on social media, and in people's memories. Let's get it right.
1. When you picture this team walking out onto the field, what do they look like?
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Don't think about design yet. Just describe the image in your head. The colours, the energy, the feeling.
2. Are there any cricket team jerseys anywhere in the world that you think look exceptional?
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Tell us which ones and what specifically about them appeals to you.
3. Are there any cricket team jerseys you dislike or want nothing to do with?
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Tell us which ones and briefly why. Too busy, too plain, wrong vibe, whatever it is.
4. How would you describe the jersey style you are leaning towards?
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5. Do you want a separate training kit design or will one kit work for this season?
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Some teams keep training simple. Others use it as another branding moment. What feels right for year one?
6. Do you want a travel and athleisure concept for the players?
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Think of what the team wears off the field while travelling or representing the brand at events. It is a strong branding moment and a fan merchandise opportunity.
7. Beyond the jersey, which merchandise items matter most to you for the first season?
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8. Is there anything from Mangaluru's culture or identity that you'd want woven into the merchandise design?
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A pattern, a motif, a textile tradition. Something that makes it unmistakably from this city.
This section is about who this team is for. A brand without an audience is just a logo. The clearer you are about who you want in the stands, on social media, and wearing your jersey, the more every design decision will make sense.
1. Who is the core fan you are building this team for?
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Paint a picture. Age, where they live, what they do, what they care about. Not a demographic, a person.
2. Beyond Mangaluru, which cities or regions do you want this team to have a following in?
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Think about where Manyata has a presence, where your networks are, and where you want to grow.
3. Is there a community, culture, or identity group you specifically want this team to represent and celebrate?
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Could be the Tulu community, coastal Karnataka, young professionals, students, families. Who should feel most seen by this team?
4. How do you want fans to feel when they support this team?
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5. Which platforms or digital channels do you see as most important for reaching your fans?
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Select all that apply. This shapes where we focus the digital assets and social media work.
6. Is there a type of fan, crowd, or culture you want to actively stay away from?
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Think about the kind of energy or association that would feel wrong for this brand. Rowdy and aggressive, overly casual, corporate and cold, anything that does not fit.
G. Competition & Differentiation
This section is about the competitive landscape. Knowing who else is in the room helps us make sure this brand stands out rather than blends in.
1. Do you know which other teams are in the Maharaja T20 League this season?
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Name them if you can. Even partial information helps us map the landscape.
2. Are there any teams in the league whose brand or identity you admire?
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Not to copy, but to understand what the bar looks like.
3. Are there any teams in the league whose identity you want nothing to do with?
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Tone, colours, name style, energy. What does the wrong direction look like in this league specifically?
4. What should this team stand for that no other team in this league currently does?
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What is the white space this brand can own?
5. Are there any existing social media handles or digital assets from a previous Mangaluru team that need to be carried forward, updated, or retired?
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Be specific if you know the handles.
A mascot is a powerful long-term brand asset but not always a season-one priority. This section helps us understand whether it belongs in the first phase or a later one.
1. Do you want to explore a mascot as part of this brand?
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There is no right answer. If you want it in season one we will build it in. If not, we can park it for a future phase.
Almost done. This section helps us set up a smooth working process so approvals do not become a bottleneck, especially given how tight the timeline is.
1. Who is the primary decision maker for brand approvals on your end?
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Name and role. This is the person whose sign-off closes a round.
2. Who else needs to be in the loop for approvals?
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Names, roles, and what they need to see. The more we know upfront, the fewer surprises later.
3. What is your preferred mode of communication for feedback and approvals?
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4. How quickly can you typically turn around feedback once we share work?
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This helps us build realistic timelines given the deadlines ahead.
5. Are there any hard deadlines or internal dates we need to be aware of beyond the KCA submission?
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Could be board reviews, internal presentations, or stakeholder sign-offs that we need to plan around.
6. Is there anything else you want us to know before we begin?
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Anything we have not asked that you think is important. This is your space.