Greetings Team, this isn't a survey. Think of it as a conversation on paper between you and Okay Done, the team about to build this brand from scratch. This questionnaire does two jobs for us. Most of it feeds the brand book we're building, so expect plenty of questions about your story, your positioning, and how things should look and sound. A smaller set of questions are about where things stand today, so we can plan pre-launch, launch, and what happens after with you, not just design around you. There are no wrong answers here, so please avoid using AI to fill this out. The more honest and specific you are, the better everything we build for you will be. Set aside about 45 minutes, find a quiet spot, and just talk to us.
This section helps us understand who is behind this brand and what it stands for before we design a single thing. There are no right answers, just honest ones.
If you have one, tell us what it is. If not, that's fine, naming will be part of what we help you with.
Was it a business opportunity, a personal passion, something you saw missing in the market, or all three? Be honest.
Is it just where the factory happens to be, or is there a story, a connection, or an advantage tied to the place?
Think about what gap exists today that makes infused water the right answer.
Think beyond the product. What has it become, who knows it, what does it stand for?
Think about the one idea that should stay true no matter how big this brand gets. Examples: "purity," "everyday wellness," "no compromises."
E.g. "Clean, modern, no-nonsense, rooted, premium"
Think about the version of this brand that would embarrass you. Cheap, generic, preachy, too clinical, too casual. What would feel completely wrong?
What's the one thing you want people to know that nobody else in this category is saying?