Okay Done is a digital marketing agency with a diverse clientele, such as Royal Challengers Bengaluru, OnePlus, VRL, Google, Bengaluru City Police, Heineken, and Health Care Global to name a few. We work across sports, consumer, hospitality, luxury, F&B, real estate, and D2C.
Before you scroll further, a fair warning.
At Okay Done, every piece of work starts with a Content Strategist. The idea, the angle, the words. Our designers, editors, and videographers are brilliant at bringing ideas to life, and this role decides which ideas are worth it.
And we can tell in three seconds whether someone cared.
Low-effort applications will never be considered. One-line answers, copy-pasted ChatGPT responses, and "please refer to my resume" will not be considered.
Read the JD all the way through. If you're not 100% sure you want this job, close the tab. No hard feelings.
If you are, this application takes about 5 minutes. The moment you apply, you unlock Round 2: a few quick, real briefs from our world. That's where you show us how you think.
Every scroll-stopping reel on our brands' pages starts with you.
We're looking for a video-first Content Strategist. Almost everything we make is a reel, so this role is simple to say and hard to do: crack the reel idea, write it, and know why it will work.
You'll own the creative thinking for a cluster of brands. You spot what's happening in culture, turn it into reel concepts that could only belong to that brand, and write everything that carries them: hooks, scripts, on-screen text, captions, and ad copy. Then you brief our production team (designers, editors, and videographers) and make sure what they make matches what you imagined.
You know how reels actually work: the hook in the first 2 seconds, retention, pacing, watch time, shares and saves, and what makes the algorithm push something further.
Our Social Media Managers run the pages: calendars, posting, community, and reporting. You're the idea engine behind them. They tell you what the brand needs this month. You give them reels worth posting.
This is a full-time, in-office role in Bengaluru.
Think
• Live on Instagram, YouTube, and wherever culture is moving. Know what's trending, why it's working, and whether a brand has any business touching it.
• Go deep on every brand you handle: its audience, its voice, its category, and what makes it different.
• Find the insight before you find the idea. Anyone can copy a trend. We want the reason it fits.
Concept
• Crack original concepts for reels, posts, campaigns, and brand moments.
• Adapt trends and formats so they feel native to each brand, not borrowed.
• Develop ad concepts for paid campaigns: hooks that stop the scroll, angles that sell, and variations worth testing.
• Lead brainstorms and turn a blank page into ten ideas worth making.
Write
• Write hooks, captions, reel scripts, on-screen text, and ad copy.
• Write scripts and shot breakdowns for video, and be on set when the idea needs you there.
• Adapt your voice from a neighbourhood bar to a luxury resort to a national sports franchise, sometimes in the same afternoon.
Bring it to life
• Brief designers, editors, and videographers so clearly that the first draft lands close to final.
• Review the output of your concepts and push it until it matches the idea.
Back the SMMs
• Feed the Social Media Managers a steady flow of concepts and copy for their calendars.
• Jump in when a brand needs a quick idea for a moment, a trend, or a reactive post.
• Look at what performed with them, and use it to sharpen the next round of ideas.
• 2+ years in a creative, content, or copywriting role, ideally at an agency.
• You have made reels before. You've concepted and scripted reels that went live on real brand or creator pages, and you can show them. This is non-negotiable.
• You understand how reels work: hooks, retention, pacing, trends, audio, and what the algorithm rewards.
• Someone who can think and write. An idea without the words is half done. Words without an idea are just decoration.
• Experience writing reel scripts and briefing designers and editors.
• Range. You can be funny, premium, emotional, and punchy, and know which one the brand needs.